The Netherlands Red Cross - Serious Request: Discover 12 stories of change

  • Date: 20 February 7:00 - 19:00
  • Location: Atrium 

From Feb. 6 to 23, the Dutch Red Cross will exhibit stories from the 3FM Serious Request program. These stories are from two projects, the "Keep them going: This next generation" project in the Central African Republic (CAR) (2015) and the "Let's clean this shit up: Reducing child mortality through diarrhea reduction" project in Zambia (2013). The stories offer insight into the impact the 3FM Serious Request projects have had on people's lives.

The stories were obtained through a meta-evaluation using the Most Significant Change technique. The results of the evaluation can be found on the website of the Netherlands Red Cross. During the evaluation, 160 stories were collected; 12 of these stories will be displayed at the exhibition. The stories were selected by the storytellers themselves, volunteers and Red Cross staff.

The 3FM program

From 2004 through 2020, the Dutch Red Cross, together with Dutch radio station NPO 3FM, ran an annual fundraising campaign called 3FM Serious Request. This campaign addressed a specific theme each year, often shedding light on "silent" crises that required urgent attention. 3FM Serious Request raised a remarkable total of 102,695,033 euros. The impact of these funds was visible in 52 countries and 9 regions, with more than 155 projects. In total, more than 10,880,716 people were reached.

"Keep them going: This next generation" project in CAR (2017-2019)
Learn about the 3FM Next Generation project in the Central African Republic, which ran from March 2017 to August 2019. The project aimed to empower conflict-affected youth, who are part of "this next generation," to become more resilient to the effects of conflict. Young people in Bangui were supported with income-generating activities, education, first aid, vocational training and social cohesion training. In this exhibit, discover how these activities impacted people's lives.

"Let's clean this shit up: Reducing child mortality through diarrhea reduction" project in Zambia (2014-2017)
Discover the changes made in water, sanitation and hygiene (WASH) in Zambia through the diarrhea reduction project, which ran from January 2014 to March 2017. The goal of the project was to reduce child mortality due to diarrhea. Among children under five, 16% of deaths in this age group came from limited access to safe water and proper sanitation. Learn more about the impact of project activities on the affected population by reading their personal stories of change in the Atrium.

This is the Netherlands Red Cross

Helping people in need.This is what the Red Cross stands for.Close by, when you are walking on blisters at the Nijmegen Four Day Marches.When you have to leave your house because of a gas leak, or when you stand in glass at a festival. But also far away.When people have to flee violence, or when their homes are swept away by a mudslide.Curious about what to do to contribute, visit


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